We use our trademarked neuroscience process
to help business owners and career professionals build wealth by shifting their limiting beliefs about money, increasing their income and making their money go to work for them
while having more FUN and REST than ever before.
Break the Cycle
Everyday we meet hardworking professionals and business owners who are highly regarded by those around them but are overworking and have lost the joy of the work they do.
We’ll help you work smart so you can have fun again.
Get Rest
You weren’t put on this planet to work for money. Money is supposed to work for you.
Not only will we show you how to 2x-10x your current revenue/profit…
we’ll show you how to put that money on PAYROLL so it goes to work for you.
Create a New Legacy
Children follow their parents’ example, not their opinion.
We’ll help you change your money habits so that you do not sabotage the success you’ve worked hard to create.
Because you aren’t doing this for yourself but for your children’s children.
Stop missing important moments with the people you love Because you’re always working.
Money Mindset SHIFT. Coaching Process
Transform the way you think about money and build a solid financial foundation. Designed for career professionals and business owners earning under $200,000 annually, this coaching process helps you break limiting beliefs, increase your income, and achieve financial freedom. Start with our free training and take the first step toward a thriving financial future.
Business Strategy Coaching and Consulting
Tailored for CEOs earning between $200,000 and $6MM annually, this program delivers customized strategies for marketing, sales, systems, and team building. Whether you’re scaling your business or streamlining operations, this coaching provides the tools and guidance to elevate your impact and revenue. Apply to join our business incubator that has helped business owners grow their businesses between 50% – 1,100%
Business Strategy Coaching and Consulting
Tailored for CEOs earning between $100,000 and $6MM, this program delivers customized strategies for marketing, sales, systems, and team building. Whether you’re scaling your business or streamlining operations, this coaching provides the tools and guidance to elevate your impact and revenue.
Self Mastery Academy - Monthly Membership
You have been setting the same goals for three years.
You are not lazy.
You are not broken.
You just have not had the right system — or the right people in your corner.
Self Mastery Academy is weekly coaching with Toyin and her team to help you stop circling the same mountain and actually move.
Inside, you will get the mindset work, the strategy, and the accountability that turns the goals on your list into the life you are actually living.
This is where the cycle ends.
Your Coach,
Toyin Crandell
The original Money Mindset coach, 2x international best-selling author of Money Mindset SHIFT™ and a wife and homeschooling mom of three, Toyin Crandell is an award-winning keynote speaker, and founder of a multimillion-dollar coaching company recognized among Canada’s fastest-growing companies three years running (2023, 2024, and 2025).
Her wake-up call came when she discovered her husband had been eating Christmas chocolates for dinner all week — leaving food for her so she could breastfeed their six-month-old daughter.
They had nothing left.
That moment changed everything.
From that basement apartment, Toyin rebuilt her mind and her finances from the ground up — going from homelessness to building a company with 11 income streams, multiple real estate ventures, and a client base spanning over 72,000 individuals across 17 countries.
She has shared that journey on over 300 stages across the U.S., Canada, Mexico, and the UK, and her story has been featured in FORBES, SUCCESS Magazine, Black Enterprise, and USA Today.
Recognized by SUCCESS Magazine as a Woman of Influence, Toyin is the original Money Mindset coach — combining neuroscience-backed strategies with practical business wisdom to help entrepreneurs and professionals shatter the limiting beliefs keeping them stuck, overcome the mental barriers around money and self-worth, and build wealth that funds their vision and leaves a legacy for generations.
A wife and homeschooling mom of three, Toyin knows what it costs to bet on yourself when the stakes are real.
Her mission is simple: To prove that you were never meant to work for money – money is meant to work for you.
Plateaued? We get it.
We understand how demoralizing it is to do all the right things, have some success but feel stuck in
a plateau, no longer getting the results you want.
Coached 72,000+ individuals, business leaders, executives and families in live and online workshops.
Increase their wealth by $10s of millions of dollars and helped them pay off millions of dollars of debt.
All while enjoying their lives in the process.
Ready to break the cycle? Here’s how.
Stop doing what’s not working.
We’ll help you identify what your current top business bottleneck is. And why all the tactics, programs, team leadership exercises and extra working hours haven’t produced the results your business needs.
Overcome your Money Mindset roadblocks.
We’ll use our trademarked Diamond Effect Framework to teach you how to breakthrough your current revenue and profit ceilings so you can 2x-10x in the next 12 months.
Map out and implement a real strategy to multiply your revenue and profit.
We’ll work together to design a proven and simple customized business scaling strategy and personal financial freedom plan so your lifestyle, giving, and bank accounts reflect the work you’ve been putting in.
Client Results
I see you. You’re successful, driven, and deeply committed to what you do—but you know there’s more. You feel it in your gut. There’s another level of clarity, strategy, and freedom calling your name, and you’re ready to step into it.
I know what it feels like to carry that hunger for more while balancing the weight of responsibilities, expectations, and the desire to make a real difference. I’ve been there—starting with nothing, fighting through the noise of self-doubt and scarcity, and learning to trust that there’s a way to thrive in every area of life, not just survive.
You don’t need another generic plan or a quick fix. You need a partner who gets it. Someone who understands the weight of success and the relentless pull to keep growing. That’s why I’m here—to serve you, guide you, and equip you to break through every barrier that’s holding you back.
Let’s take what you’ve already built, refine it, and multiply your impact. Together, we’ll create the systems, strategies, and shifts that allow you to lead boldly, earn unapologetically, and live with purpose.
You were made for this. Let’s run.
