We use our proprietary neuroscience process
to help business owners build wealth with a proven, simple, and customized financial freedom plan and strategic business coaching?
while having more FUN and REST than ever before.
Break the Cycle
Everyday we meet hardworking professionals and business owners who are highly regarded by those around them but are overworking and have lost the joy of the work they do.
We’ll help you work smart so you can have fun again.
Get Rest
You weren’t put on this planet to work for money. Money is supposed to work for you.
Not only will we show you how to 2x-10x your current revenue/profit…
we’ll show you how to put that money on PAYROLL so it goes to work for you.
Create a New Legacy
Children follow their parents’ example, not their opinion.
We’ll help you change your money habits so that you do not sabotage the success you’ve worked hard to create.
Because you aren’t doing this for yourself but for your children’s children.
Stop missing important moments with the people you love Because You’re Always Working.
Money Mindset SHIFT. Coaching Process
Transform the way you think about money and build a solid financial foundation. Designed for career professionals and business owners earning under $200,000 annually, this coaching process helps you break limiting beliefs, increase your income, and achieve financial freedom. Start with our free training and take the first step toward a thriving financial future.
Business Strategy Coaching and Consulting
Tailored for CEOs earning between $100,000 and $6MM, this program delivers customized strategies for marketing, sales, systems, and team building. Whether you’re scaling your business or streamlining operations, this coaching provides the tools and guidance to elevate your impact and revenue. Apply to join our business incubator that has helped business owners grow their businesses between 50% – 1,100%
Business Strategy Coaching and Consulting
Tailored for CEOs earning between $100,000 and $6MM, this program delivers customized strategies for marketing, sales, systems, and team building. Whether you’re scaling your business or streamlining operations, this coaching provides the tools and guidance to elevate your impact and revenue.
Self Mastery Academy - Monthly Membership
Achieve personal and professional breakthroughs with personal development coaching that focuses on emotional mastery, consistent execution, and strategic thinking. The Self Mastery Academy is for those ready to overcome internal obstacles, develop discipline, and create sustainable success in every area of your life.
what people are saying
Your Coach,
Toyin Crandell
The original Money Mindset coach, best-selling author of Money Mindset SHIFT™ and a wife and homeschooling mom of three, Toyin Crandell is an award-winning keynote speaker and two-time bestselling author dedicated to empowering women in business. Toyin has shared her journey on over 300 stages across the U.S., Canada, and the UK. Her wake-up call as an entrepreneur came when she discovered her husband was eating chocolates for dinner to leave her with food so she could feed their 6-month-old. That moment propelled her from homelessness to creating a multimillion-dollar business over 8 years with 11 income streams, multiple real estate ventures and earning a two-year ranking among Canada’s 400 fastest-growing businesses (2023, 2024).
Toyin’s mission is to empower women to shatter limiting beliefs about money, self-worth, and leadership, enabling them to reach their fullest potential while honoring their values and wellness. Through neuroscience-based business, financial and leadership coaching, she guides women in overcoming mental barriers and redefining success to create a legacy they can be proud of.
She has trained over 50,000 leaders in 13 countries and 5 continents and is recognized by SUCCESS Magazine as a 2023 Woman of Influence. Toyin will show you how to identify your limiting beliefs about money so that you can SHIFT them and make massive forward movement financially.
Because you aren’t meant to work for money, money is meant to work for you.
Plateaued? We get it.
We understand how demoralizing it is to do all the right things, have some success but feel stuck in
a plateau, no longer getting the results you want.
Coached 43,000+ individuals, business leaders, executives and families in live and online workshops.
Increase their wealth by $10s of millions of dollars and helped them pay off millions of dollars of debt.
All while enjoying their lives in the process.
Our Client Experience
Ready to break the cycle? Here’s how.
Stop doing what’s not working.
We’ll help you identify what your current top business bottleneck is. And why all the tactics, programs, team leadership exercises and extra working hours haven’t produced the results your business needs.
Overcome your Money Mindset roadblocks.
We’ll use our trademarked Diamond Effect Framework to teach you how to breakthrough your current revenue and profit ceilings so you can 2x-10x in the next 12 months.
Map out and implement a real strategy to multiply your revenue and profit.
We’ll work together to design a proven and simple customized business scaling strategy and personal financial freedom plan so your lifestyle, giving, and bank accounts reflect the work you’ve been putting in.
Client Results
I see you. You’re successful, driven, and deeply committed to what you do—but you know there’s more. You feel it in your gut. There’s another level of clarity, strategy, and freedom calling your name, and you’re ready to step into it.
I know what it feels like to carry that hunger for more while balancing the weight of responsibilities, expectations, and the desire to make a real difference. I’ve been there—starting with nothing, fighting through the noise of self-doubt and scarcity, and learning to trust that there’s a way to thrive in every area of life, not just survive.
You don’t need another generic plan or a quick fix. You need a partner who gets it. Someone who understands the weight of success and the relentless pull to keep growing. That’s why I’m here—to serve you, guide you, and equip you to break through every barrier that’s holding you back.
Let’s take what you’ve already built, refine it, and multiply your impact. Together, we’ll create the systems, strategies, and shifts that allow you to lead boldly, earn unapologetically, and live with purpose.
You were made for this. Let’s run.
